Diffusion
The diffusion of innovations was a theory created by Everett Rogers in 1962, it was based off of 508 diffusion studies in a variety of fields. This theory was in place to explain how and why ideas or new technology spread in society. It categorizes adopters into groups which are innovators, early adopters, early majority, late majority, and laggards. Rogers states that there are 5 factors that go into the diffusion process. Which include innovation, communication channels, time, a proper social system and adopters to the idea of innovation.
I think the diffusion of innovations is a very interesting concept because it really makes you think why am I doing this? or why do people use this?
An example I can think of for my age group is snapchat. Something I think about all the time is why did snapchat become popular? It has many of the same features immesage does. In my generation instead of asking people for their number people ask for their snap, and communicate by texting on the app. This is something that older people do not do because they weren't being raised when this app came out. At the time of the snapchat launch there was many advantages which is why I think it adapted into our society, these advantages include communicating through photos and having access to tons of filters. It's also allowed you to have your friends locations and see what they were doing at almost any moment.
I also see this when I compare the apps on my phone vs. my parents. Surprinsingly my Mom just joined tiktok, however she does not know how to work it. Besides that the only social media she uses is facebook, and my Dad is the same way. This is a normal thing in their generation and facebook is enough for them to stay in touch with friends. In my generation you need to be involved in so many other kinds of media to stay in touch. If I did not have snapchat or instagram I probably would have lost touch with half of my friends from high school by now. It also how I find out information about people like birthdays, or major life events.
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